Quality Food from Hungary – spread at a world standard

In the competition for the favours - and money - of customers of super- and hypermarkets, manufacturers attract buyers by varied and equally appealing products. Theoretically, the information displayed on the packaging serve the purposes of assisting customers in orientation, but who can decide if this is really so in the current jungle of the extremely wide range of products and numerous components?  

As food safety is paid increasing attention all over the world, consumers also prefer to buy products for which it is guaranteed that they always get the same high quality for their money.

Although manufacturers endeavour to meet these requirements, it is not easy to come up with conspicuous products among the massive choice of goods.

The Agricultural Marketing Centre (AMC) has been successfully operating the programme for the Quality Food from Hungary mark since 1998.

This mark functions as an indicator that provides information to consumers and guarantees regular audits and permanently high quality. The products granted the mark are checked not only when they are rated but also subsequently on a regular basis, in order to ensure that they meet the high requirements in the long term. The mark has been granted to the manufacturers of small-volume peculiar food-stuffs as well the products of as internationally renowned companies in the following categories:

• meat industrial products
• refrigerated and processed foods
• dairy products
• fresh vegetables and fruits
• confectionary products
• bakery products
• mineral waters
• spirits
• alcoholic beverages
• honey
• cereals
• plant oil

The success of this initiative is indicated by the fact that in the past decade the number of products granted the mark has grown fivefold. While in 1998 58 products were granted the mark, today more than 300 products of over 70 manufacturers bear the sign of high quality. As new applicants keep coming, the number of marked products is likely to keep increasing.