Food and drink from Hungary

Hungarian food-products are well-known and in demand in all countries of the European Union, and perhaps it is no exaggeration to claim that the Hungarian salami, the Tokay wine and paprika are goods whose names sound familiar in nearly every developed market of the world. Hungary has, however, to offer several other high-quality food-products less known abroad. The outstanding quality of Hungarian food-products is supported by the fact that their chemical content is far below the average of the European Union. 

The foreign trade balance of the Hungarian economy improved considerably in 2007. Foreign trade in food industrial products made its contribution to this improvement, as agricultural and food industrial products shared more than 7.0% of the total export of the national economy in 2007.

The publication entitled Food from Hungary was compiled to assist primarily foreign buyers in setting up supplier relations in Hungary and introduce popular as well as less-known Hungarian foodstuffs to new consumers in the international markets.

Hungarian producers and manufacturers are aware of the fact that - although they have numerous opportunities - they must face a sharp competition for penetration to foreign markets. They know that they have to be thoroughly prepared to find their ways in the accelerating global economy, in other words, they must carefully consider what and how much to produce and flexibly adjust to market changes.

If they are partners who reliably supply products in the adequate quality, readily meet market demand and offer an appropriate choice, the Hungarian agricultural and food-industrial participants can expect successful trade and raise the reputation of Hungarian food-stuffs and agricultural products. With this publication we hope is useful to the reader, the Agricultural Marketing Centre wishes to facilitate the above endeavours.